Hoe we merken beoordelen.

Momenteel beoordelen we merken op basis van erkende certificeringen en informatie van onafhankelijke beoordelingsplatforms en -organisaties.

Certificeringen geven ons inzicht in hoe onderbouwd de beweringen van een merk zijn. We denken bijvoorbeeld aan GOTS, Bluesign, Fair Trade, Global Recycled Standard en nog veel meer.

Voor kleinere merken die nog niet gecertificeerd zijn, vertrouwen we momenteel grotendeels op hun eigen informatie over traceerbaarheid en duurzaamheid.

Our Criteria

  • Durability and longevity, putting emphasis on the prolonging of the lifecycle of clothes.

  • Timeless designs to combat overconsumption.

  • Multi-functional clothing and designs for recyclability to extend the life of clothes.

  • Waste generation is managed and the actively engages in zero waste practices.

  • Water and energy use management, prevention of water pollution.

  • Reduction and elimination of emissions from the entire production cycle.

  • Sustainable fabrics, with a preference for recycled and organic materials.

  • Sustainable dye methods

  • fair and equal treatment of workers and working conditions, pay, and inclusivity in the workplace.

  • No animal testing and use of exotic animal furs, support for fair treatment of animals.

  • Vegan and plastic-free materials

  • Production in Europe

  • Reduction of transport emissions

  • The brand engages in efforts that go beyond minimum requirements, such as contributing to social causes, engaging in sustainable innovation, and educating consumers.