What Is Slow Fashion? Embracing Slowness for A More Sustainable Future

What Is Slow Fashion? Embracing Slowness for A More Sustainable Future

In today’s fast-paced world, people are increasingly embracing a slower, more mindful lifestyle. One of the ways to do this is by adopting slowness in our lifestyles. There are many different movements addressing this. Slow fashion is one of the most famous, which is why this article will explore the concept of slow fashion, how it differs from fast fashion, and how slowness can benefit other areas of our lives.

What is Slow Fashion?

In brief, slow fashion is a growing movement that encourages a more mindful, sustainable approach to clothing consumption. It involves buying fewer, higher-quality garments that are ethically and sustainably produced. In addition to reducing clutter, slow fashion promotes simplicity and intentionality in our purchases and can lead to a greater sense of joy and contentment. 

The Concept of Slow Fashion

The slow fashion movement aims to slow down consumption by exchanging mass consumption of low-quality garments for buying fewer, durable, and timeless garments. It also acknowledges the needs of different stakeholders, including workers, communities, and the environment, by incorporating recycled and eco-friendly materials, local manufacturing, reuse, and ethical production. 

Slow fashion requires us to be more conscious about what we buy. This includes buying less overall and being more intentional about what we do buy. Slow fashion shares a lot with the concept of ethical and sustainable fashion. While it stresses the idea of buying less, when we do, we should buy clothes that are produced ethically, locally, and with sustainable materials. Longevity is another crucial aspect of slow fashion, referring to both high-quality and durable clothing and a timeless design that outlives the constantly changing trends.

The Principles of Slow Fashion: Quality, Sustainability, and Ethical Production:

The principles that guide the slow fashion movement are durability, sustainability, and ethical production. 

  • Quality is a key aspect of slow fashion, focusing on creating durable and long-lasting garments. This approach contrasts with the disposability of fast fashion and increases the potential for second-hand use of slow fashion items.
  • Sustainability is another important feature of slow fashion, with a strong emphasis on using eco-friendly and recycled materials in the production of garments. By using sustainable materials and reducing waste, slow fashion helps to minimize its impact on the environment.
  • Ethical production is a core value of slow fashion, reflecting a commitment to fair treatment of workers, communities, and the environment. Slow fashion brands prioritize fair working conditions and sustainable practices in producing their garments, creating a more ethical and responsible fashion industry.

Examples of Slow Fashion Brands

If you're looking to embrace slow fashion and support ethical and sustainable brands, there are plenty of options out there. Many slow fashion brands prioritize quality, longevity, and eco-friendliness while also ensuring fair wages and safe working conditions for their workers. In this section, we'll introduce you to a few examples of slow fashion brands that are worth checking out.


The outdoor apparel brand qualifies as a slow fashion brand due to its commitment to producing high-quality, durable garments that are made with sustainable and eco-friendly materials. The company emphasizes repairing and recycling products, rather than disposing of them and also promotes second-hand purchases through its Worn Wear program. Additionally, Patagonia values ethical production practices, fair labour, and the well-being of their workers and the environment.

Organic Basics

Organic Basics is a slow fashion brand that focuses on creating simple, high-quality basics that are made with organic and sustainable materials. The brand places a strong emphasis on transparency, using only ethical and eco-friendly production practices and working closely with its suppliers to ensure fair treatment of workers and minimal environmental impact. In addition to creating timeless pieces that are designed to last, Organic Basics also have a circular approach to fashion, encouraging customers to send back their old garments for recycling and rewarding them for doing so.


Outerknown is another example of a slow fashion brand. The brand is committed to sustainability and ethical production practices. They use organic, recycled, and regenerated materials in their clothing and prioritize transparency in their supply chain. The brand also works to reduce waste by recycling and repurposing fabrics and has implemented fair labour practices to ensure workers are treated fairly. These efforts make Outerknown a great option for those looking for stylish, sustainable clothing that aligns with a slow fashion ethos.

How Slow Fashion Differs from Fast Fashion

Today’s fashion industry is responsible for approximately 10% of global greenhouse gas emissions, 20% of industrial water pollution, and millions of tons of textile waste. Slow fashion strongly opposes these trends. Whereas fast fashion focuses on mass-producing garments at low cost, slow fashion pieces are characterized by higher quality, are long-lasting, and often have a timeless design. The latter point feeds into another trait of fast fashion - constantly changing trends. Fast fashion garments are marked by planned obsolescence, meaning they are designed to become obsolete quickly, either due to poor quality or rapidly changing trends. This reinforces the need for mass production and creates more waste and pollution. Furthermore, fast fashion has been associated with low wages, poor working conditions, environmental degradation, and unethical practices. 

More Than Just Fashion: Slowness as A Lifestyle

Slowness is not only a style of fashion or a call for sustainability. Slowness is an entire lifestyle, relating to almost every aspect of our lives. Slow fashion goes hand in hand with the related concept of slow living. Both slow fashion and slow living incentivize us to focus on fewer things, be more conscious and intentional about what we buy and do, and take quality over quantity, be it clothes, personal items, or social media usage. Slow living is about leading a more balanced and meaningful life, where we try to slow down and reduce distractions and impulses around us. This means reducing what we own to what we truly need or love and being intentional about what we add. 

By embracing slow living, we can shift our focus towards the things that truly matter to us and experience them more fully. This lifestyle allows us to regain control of our lives by living intentionally and mindfully rather than being constantly swayed by trends and impulsive decisions. By adopting this approach, we can experience reduced stress and anxiety levels, strengthen our relationships, and develop a greater sense of purpose in life.

Slowness in Other Areas of Our Lives

Following a slow lifestyle affects many areas where embracing slowness can positively impact us. One of these areas is food. The slow food movement is a global initiative promoting local, seasonal, and traditional food products. It advocates for preserving local food cultures and heritage and sustainable agricultural practices that respect the environment.

By embracing slow food, we can reduce our consumption of processed and industrialised food products, which are often unhealthy and harmful to the environment. We can also learn to appreciate the unique tastes and flavours of local food and support small-scale farmers and food producers in our communities.

Another area where slowness can be beneficial is travel. The slow travel movement encourages travellers to explore new destinations and immerse themselves in the local culture and way of life. This means staying in one place for longer periods, using sustainable modes of transportation, and avoiding mass tourism and overcrowded attractions.

Slow travel allows us to develop a deeper understanding and appreciation for the places we visit and to establish meaningful connections with local communities. It also reduces our carbon footprint and promotes sustainable tourism practices.

Finally, we can also embrace slowness in our work lives. The slow work movement promotes working smarter, not harder and finding a better work-life balance. It encourages us to focus on the quality of our work rather than the quantity and to prioritize our well-being and personal growth.

Adopting a slow work approach can reduce stress and burnout, increase our productivity and creativity, and achieve a greater sense of fulfilment and purpose in our careers. We can also challenge the traditional work culture of constant productivity and competitiveness and create a more sustainable and human-centred work environment. 

The benefits of slow fashion and slowness

The benefits of slow fashion and slow lifestyles are numerous and varied. By living a slow lifestyle, we are not only making a conscious decision to reduce our impact on the environment, but we are also choosing to improve our economic and social well-being, as well as our mental health and well-being. Here are some specific benefits of slow fashion, which count just as much as the other slow movements.

  1. Environmental benefits: 

By reducing our consumption and purchasing clothes that are of higher quality, we are reducing the demand for new garments, which in turn reduces the amount of production, water usage, emissions, pollution, and waste that is associated with fast fashion. Slow fashion also often uses eco-friendly materials and adheres to Circular Economy principles, making the garments that are still produced less environmentally harmful.

  1. Economic and social benefits: 

Slow fashion brands are often small and independent businesses, so we support ethical and small businesses by purchasing from them. Additionally, slow fashion usually involves more skilled and labour-intensive production methods, which can create jobs and stimulate local economies.

  1. Personal financial benefits:

While slow fashion may come with higher initial prices, investing in quality and longevity can ultimately save money and time in the long run. Slow fashion garments last longer, avoiding the need to constantly replace clothes, which can save money and reduce waste.

  1. Mental health benefits: 

Owning less and avoiding trends and overconsumption can reduce stress and anxiety, as well as the pressure to keep up with changing trends and appeal to others. Reducing consumption also frees up time and space for the things we genuinely enjoy, allowing us to focus on building stronger relationships and increasing our overall happiness and quality of life.

Overall, slow fashion and lifestyles can profoundly impact our lives and the world around us. By choosing to consume less and live more intentionally, we can reduce our impact on the environment, support small businesses, save money, and improve our mental health and well-being.


In conclusion, slowness is a powerful movement that promotes a more mindful, intentional, and sustainable way of life. Slow fashion, in particular, encourages us to rethink our consumption habits and prioritize quality, sustainability, and ethical production over mass consumption and fast fashion trends.

However, slowness is not limited to fashion. We can embrace slowness in many other areas of our lives, such as food, travel, and work, and experience the benefits of a more balanced, meaningful, and fulfilling lifestyle.

By slowing down and focusing on what truly matters, we can rediscover the joy and beauty of the world around us and create a better future for ourselves and the planet.

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